Joie Jager, the designer of Soixante Neuf Inc., was born in Los Angeles and raised in Northern California. This self-taught artist has been designing since her late teens. At 18 she designed her first collection, a trendy bustier line with hand sewn semi-precious beads. After that she moved to New York City to study at New York University where she caught the acting bug. After several student films and crazy New York living, she moved back to Los Angeles and continued with her acting.
On the set of one of her films, to pass the time, she began making jewelry. About a year or so later she began selling to local Los Angeles stores. It was then that a jewelry rep “discovered” her designs.
The hobby became a full time venture. Now Joie’s designs can be seen across the country from New York to Los Angeles, to Europe and Japan.
All of Joie’s jewelry is trademarked with her unique, feminine, bold, yet delicate style. Her main goal is to have the person wearing her jewelry to feel as though it was specially made just for her and not mass-produced.
Inspired by nature, sunsets and her exotic travels, her style is ever-changing as well as her inspirations, which is what keeps her line fresh and modern.
Her many travels have inspired and continue to inspire her creations.